O'Keefe's Beer Ads, 1940s-1960s (Ottawa Era)

O'Keefe's beer was brewed in Ottawa from the mid-to-late 1940s until 1969.

This collection of O'Keefe's ads covering the Ottawa era is an accoutrement to my new article, "Brading's Brewery (Ottawa), Part 3: 20th Century & Beer Train Tunnel". 

(I've also thrown in a few Ottawa-specific photos and newspaper clippings from the time period.)

Enjoy!

O'Keefe's beer ad. [Maclean's Magazine – 1944-03-01]

O'Keefe's beer ad. [Maclean's Magazine – 1948-08-01]

O'Keefe's beer ad. [March 15, 1949]

O'Keefe's beer ad. [Maclean's Magazine – 1949-10-01]

O'Keefe's beer ad. [Maclean's Magazine – 1949-06-01]

O'Keefe's beer ad. [Maclean's Magazine – 1950-04-01]

O'Keefe's beer ad. [Maclean's Magazine – 1950-05-15]

O’Keefe’s Ottawa Brewery, 451 Wellington St. (ca. 1950) – previous/original location of Ottawa's Brading Breweries. (Demolished in 1960.) [Via brewerianacollectors.ca]

"Collector bottles of brands made in Ottawa area." [Ottawa Citizen – Aug. 29 1987]

O'Keefe's beer ad. [Maclean's Magazine – 1951-05-01]

O'Keefe's beer ad, 48th Highlanders. [Maclean's Magazine – 1951-06-01]

O'Keefe's beer ad. [Maclean's Magazine – 1952-09-01]

O'Keefe's beer ad. [May 1, 1953]

O'Keefe's Old Vienna ad. [Maclean's Magazine – 1954-05-01]

O'Keefe's Old Stock Ale ad. "Say OK for O'Keefe's". [Maclean's Magazine – 1956-07-07]

Slightly used O'Keefe's tray, undated.

Ottawa Citizen – Sept. 13, 1956

In 1956, O'Keefe's moved from 451 Wellington St. (in present-day Park of the Provinces, near Pooley's Bridge) to 840 Wellington St. (present-day SW corner of Albert and Preston Streets, on the southern edge of Lebreton Flats). From 1944 this had been the Brading's-Capital Brewery plant – production of Brading's beer was consequently transferred from Ottawa to other Ontario plants.

Roundhouse, looking east, between 1956 to (approx.) 1965. O'Keefe Brewery top centre-right, SW corner of (present-day) Albert & Preston Streets. [Photo via Kitchissippi Times]

O'Keefe beer ad. [Maclean's Magazine – 1956-12-08]

O'Keefe beer ad. [Maclean's Magazine – 1956-12-22]

O'Keefe Old Vienna ad. [Maclean's Magazine – 1957-11-23]

O'Keefe Old Vienna ad. [Maclean's Magazine – 1958-07-19]

O'Keefe Ale and Old Stock ad. [Maclean's Magazine – 1958-04-12]

O'Keefe Ale and Old Stock ad. [Maclean's Magazine – 1958-05-24]

O'Keefe Ale and Old Stock ad. [Maclean's Magazine – 1958-06-07]

"More people tear the labels off Old Vienna than any other lager." [April 25, 1959]

"More people nibble cheese and crackers with Old Vienna than with any other lager." [June 20, 1959]

Side note: Incidentally, you can find a fascinating newly published history of the "Old Vienna" brand (a beer name which was also used simultaneously by a separate brewery in the U.S.) on the "Beer Et Seq" blog, HERE.

Early O'Keefe's Old Vienna ad, 1936.

Aaaaand right back to our 1940s-1960s ads, pics and clippings...

O'Keefe Ale and Old Stock ad. [Maclean's Magazine – 1959-07-18]

O'Keefe Ale ad. [Maclean's Magazine – 1960-05-21]

O'Keefe Old Vienna ad. [Maclean's Magazine – 1961-07-29]

O'Keefe Old Vienna ad, Vancouver. [Maclean's Magazine – 1961-06-03]

O'Keefe Ale ad. [Maclean's Magazine – 1961-08-26]

Aerial view of Ottawa's Lebreton Flats, viewing south-westerly, ca. btwn 1947-59. Brading's-Capital (ultimately O'Keefe's) plant & warehouse / shipping building (at present-day intersection of Albert & Preston Streets) centre-left. (Pic most likely late-1940s/early 1950s.)

Zoom in: Brading's-Capital (ultimately O'Keefe's) plant & warehouse / shipping building (at present-day intersection of Albert & Preston Streets), viewing south-westerly, ca. btwn 1947-59. (Pic most likely late-1940s/early 1950s.)

Ottawa Citizen – Dec. 13, 1962

A giant crane lifts one of two 7000 gallon "wort tanks" to the top of O'Keefe's Ottawa brewery (at 840 Wellington) as part of a three-year, $1 million expansion program. [Dec. 12, 1962]

Ottawa Citizen – Dec. 13, 1962 (con't)

O'Keefe Ale and Old Vienna ad. [Maclean's Magazine – 1962-04-07]

O'Keefe Ale label, ca. 1962-69. (Labelled "O'Keefe Brewing Company Limited, Toronto and Ottawa".)

Below: short video showing Ottawa O'Keefe Brewery from Lebreton Flats train yard, 1965 (or 1966). (Folks familiar with Ottawa will recognize the City Centre building, which still stands today.)

Demolition of Ottawa West Roundhouse next to O'Keefe Brewery and City Centre, ca. 1966-67.

O'Keefe's Brewery, 840 Wellington St. (now Albert St. in that section, SW corner of Preston St.), Ottawa. [Ottawa Citizen – Nov. 12, 1965]

O'Keefe Ale and Old Vienna ad. [Maclean's Magazine – 1966-05-02]

O'Keefe Ale and Old Vienna ad. [Maclean's Magazine – 1966-03-05]

Ottawa Citizen – Dec. 13, 1969

This collection of O'Keefe's ads is an accoutrement to my new blog post, Brading's Brewery (Ottawa), Part 3: 20th Century & Beer Train Tunnel.

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